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April 3, 2023

How To Dropship On Amazon in 2023

ecommerce, selling online, online sales

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If you're thinking of starting a dropshipping business on Amazon, it's important to understand the costs, benefits, and risks involved. In this guide, we'll cover everything you need to know about dropshipping on Amazon, including Amazon's dropshipping policy, how to set up an Amazon seller account, and the pros and cons of dropshipping on Amazon.

How much does it cost to dropship on Amazon?

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One of the biggest advantages of dropshipping is that it requires very little upfront investment. You don't need to purchase inventory or rent a physical storefront, which can save you thousands of dollars in startup costs.

However, there are still some costs associated with dropshipping on an online retailer such Amazon. For example, you'll need to pay Amazon's selling fees, which vary depending on the category and type of item you're selling. You may also need to invest in marketing and advertising to drive traffic to your Amazon store.

Pros and Cons of Dropshipping on Amazon

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Like any online business model, dropshipping on Amazon has its pros and cons. Here are a few of the advantages and disadvantages to consider:

Pros:

  • Low startup costs
  • No need to store inventory
  • Access to Amazon's vast customer base
  • Easy to scale

Cons:

  • High competition from other sellers
  • Limited control over shipping and packaging
  • Potential for account suspension if you violate Amazon's policies
  • Limited profit margins

How does dropshipping compare to other methods of selling on Amazon?

Dropshipping is just one of several ways to sell products on Amazon. Other options include Amazon FBA (Fulfillment by Amazon), which involves sending inventory to Amazon's warehouses and then processing customer returns, letting Amazon handle shipping and customer service, and selling products directly to Amazon as a vendor.

While each method has its pros and cons, dropshipping is a good choice for those who want to start a business with minimal investment and risk.

Amazon's Dropshipping Policy

Before you start dropshipping on Amazon, it's important to familiarize yourself with Amazon's dropshipping policy. According to Amazon, dropshipping purchase products is allowed as long as the seller ensures the following:

  • They are the seller of record and take responsibility for the entire transaction
  • The products are legal and authentic
  • The products are in stock and available for immediate shipment
  • The seller agrees to handle customer service inquiries
  • The seller complies with Amazon's policies and guidelines

Set up an Amazon seller account

writing, pencil, note

To start dropshipping on Amazon, you'll need to create an Amazon seller account. Here's how to do it:

  1. Go to sellercentral.amazon.com and click "Register now."
  2. Provide your business information, including your company name, address, and contact information.
  3. Choose your selling plan (either individual or professional) and provide payment information.
  4. Verify your identity by providing your phone number and credit card information.
  5. Set up your seller profile and start listing your products.

Connect your Amazon account to Shopify using a Multi-channel Fulfillment app

One way to streamline your dropshipping business is to use a Multi-channel Fulfillment app to connect your Amazon account to your Shopify store. This allows you to manage your orders and inventory in one place, and automatically fulfill orders through Amazon's fulfillment network.

How to start dropshipping on Amazon in 6 steps

Now that you have a good understanding of the pros and cons of dropshipping on Amazon and have set up your seller account, it's time to get started with the dropshipping process. Here are the six basic steps you need to follow to start dropshipping on Amazon:

Step 1: Create an Amazon seller account

The first step is to create an Amazon seller account. This will allow you to list and sell products on Amazon, and it's the basic requirement for starting a dropshipping business on Amazon. You can choose between two types of seller accounts – an individual account or a professional account. While individual accounts are free, a professional professional seller account also comes with a monthly subscription fee of $39.99.

Step 2: Get approved in your product category (if necessary)

If you plan to sell products that Amazon restricts, you'll need to get approval in your product category before you can start selling. You can check Amazon's restricted products list to find out if your product requires approval. Approval can take anywhere from a few days to a few weeks, depending on the product.

Step 3: Create an Amazon product listing

Once your account is set up and you have approval for your product category, it's time to create an Amazon product listing. You'll need to provide all the necessary details about your product, such as the product title, description, images, and pricing. Make sure to optimize your listing by using relevant keywords and providing high-quality images.

Step 4: Find a dropshipping supplier

To start dropshipping on Amazon, you'll need to find a dropshipping supplier who can provide you with the products you want to sell. There are several ways to find a drop shipping supplier, such as using online directories or attending trade shows. Make sure to research the supplier and read reviews before partnering with them to ensure they are reputable and reliable.

Step 5: Connect your Amazon account to Shopify using a Multi-channel Fulfillment app

Once you have a dropshipping supplier, you'll need to connect your Amazon account to Shopify using a Multi-channel Fulfillment app. This will allow you to receive orders from Amazon and fulfill them through your dropshipping supplier. You can use apps such as ShipStation, Easyship, or Multiorders to help with this process.

Step 6: List your products on Amazon

Once you have connected your Amazon account to Shopify, it's time to list your products on Amazon. You can do this by selecting the products you want to sell and adding them to your Amazon product listing. Make sure to optimize your listing by using relevant keywords and providing high-quality images.

Get Approved in Your Product Category (If Necessary)

In order to sell certain products on Amazon, you may need to get approved in your product category. This includes categories such as clothing, shoes, jewelry, and beauty products. To get approval, you will need to provide Amazon with certain documents, such as invoices or letters of authorization. Make sure to check if your product requires approval before creating a product listing.

Is Amazon Dropshipping Legal?

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Dropshipping on Amazon is legal, but there are certain rules and regulations that you must follow. Amazon's dropshipping policy states that you are responsible for the entire customer experience, including shipping and handling, customer service, and customer returns only. Additionally, you must not use another seller's product information, images, or reviews without their permission.

Do You Sell On Amazon?

If you already sell on Amazon, adding dropshipping to your business can be a great way to expand your product offerings and increase sales. However, make sure to familiarize yourself with Amazon's policies on dropshipping and ensure that you are following them correctly.

What Disadvantages Are There to Dropshipping on Amazon?

One disadvantage of dropshipping on Amazon is that it can be difficult to compete with other sellers on the platform. Amazon is a highly competitive marketplace, and you may struggle to stand out among the thousands of other sellers offering similar products. Additionally, Amazon charges fees for selling on their platform, which can eat into your profit margins.

How to Dropship on Amazon

To dropship on Amazon, you will need to find a reliable dropshipping supplier who can provide quality products and timely shipping. Once you have found a supplier, create an Amazon seller account and list the products you wish to sell. When a customer places an order, forward the order details to your dropship supplier who will then ship the product directly to the customer.

Is Amazon Dropshipping Profitable?

Dropshipping on Amazon can be profitable if done correctly. However, it is important to keep in mind that profit margins may be lower than if you were sourcing and shipping products yourself. Additionally, you will need to factor in Amazon's selling fees when determining your profit.

Create an Amazon Product Listing

To create an Amazon product listing, you will need to provide detailed information about the product, including the title, description, images, and pricing. Make sure to optimize your listing for search by including relevant keywords and creating an attention-grabbing product title.

Amazon Dropshipping vs Fulfillment by Amazon (FBA)

Amazon also offers a program called Fulfillment by Amazon (FBA), which allows sellers to store their inventory in Amazon's warehouses and fulfillment centers and have Amazon handle the shipping and customer service. While FBA can be more expensive than dropshipping, it can also be more convenient and can help you win the coveted Amazon Buy Box.

Running a Dropshipping Business with Your Own Online Store

If you want to have more control over your dropshipping business, you can also consider running it with your own website or online store. This will require more effort on your part to handle the website design, marketing, and customer service, but it can also provide more flexibility and higher profit margins.

How Do Amazon Dropshippers Make Money?

Amazon dropshippers make money by sourcing products from a supplier and selling them on Amazon for a higher price. The difference between the purchase price and the selling price is the profit margin. Dropshippers can increase their profit margins by finding low-cost suppliers and optimizing their Amazon listings for search.

An Amazon Dropshipping Business Is Not a Sellable Asset

It is important to keep in mind that an Amazon dropshipping business is not a sellable asset. If you decide to sell your ecommerce business, you will not be able to transfer the Amazon seller account or any of the associated product listings. This is because Amazon considers the seller account to be tied to the

Find A Dropshipping Supplier

Once you have identified the products you want to sell, you need to find a reputable dropshipping business supplier to work with. A dropshipping supplier is a company that stocks and ships products on your behalf. There are many dropshipping wholesale suppliers available online, but it’s important to find a reputable and reliable one. You can research potential suppliers by reading reviews, asking for recommendations from other dropshippers, and contacting the suppliers directly to ask questions.

When choosing a dropshipping supplier, consider factors such as the variety and quality of products they offer, their shipping times and fees, their return policies, and their communication and customer service. You should also make sure that the supplier is willing to work with Amazon dropshippers, as not all suppliers allow it.

Amazon store dropshipping to eBay

Another way to expand your dropshipping business is by selling your Amazon products on eBay. You can do this by setting up an eBay store and listing your Amazon products for sale. This can increase your sales and reach a larger audience, but it also requires extra effort and management.

When selling on eBay, you’ll need to keep in mind their rules and policies, as well as their fees and commissions. You’ll also need to manage your inventory and pricing, as you may need to adjust your prices to account for eBay’s fees and competition from other sellers.

Most Dropship Suppliers Won't Work With You

It’s important to keep in mind that not all dropshipping suppliers are willing to work with Amazon dropshippers. Some suppliers have restrictions on where and how their products can be sold, and may not allow dropshipping to Amazon.

To avoid any issues, be upfront with potential suppliers about your plans to dropship on Amazon. Ask them if they have any restrictions or requirements for working with Amazon dropshippers, and make sure that you are both on the same page before entering into a business relationship.

Tips for Successful Amazon Dropshipping

Here are some tips to help ensure success with your Amazon dropshipping business:

  1. Research product demand: Before you start dropshipping on Amazon, research the demand for the products you plan to sell. Use tools like Google Trends or Amazon's Best Sellers list to find out what products are currently popular and selling well.
  2. Find reliable suppliers: Look for suppliers who have a proven track record of providing quality products and reliable shipping. Read reviews and reach out to suppliers to ask about their dropshipping policies.
  3. Optimize your Amazon listings: Use keywords in your product titles and descriptions to improve searchability. Provide high-quality images and detailed descriptions to make your listings stand out.
  4. Monitor your inventory: Make sure to stay on top of your inventory levels to avoid overselling or running out of stock. Use tools like Amazon's Inventory Management to track your inventory levels and receive alerts when stock is running low.
  5. Provide excellent customer service: As an Amazon dropshipper, you are responsible for handling customer service inquiries and resolving any issues that arise. Make sure to respond promptly to customer inquiries and resolve any issues in a timely and professional manner.

The Best Products to Dropship on Amazon

Here are some of the best products to dropship on Amazon:

  1. Home and kitchen products: This category includes items like kitchen gadgets, home decor, and storage solutions. These products tend to be high in demand and have a low return rate.
  2. Health and beauty products: This category includes items like skincare products, makeup, and supplements. These products tend to have high profit margins and repeat customers.
  3. Electronics: This category includes items like headphones, phone cases, and charging cables. These products tend to have high demand and can be sold at a variety of price points.
  4. Pet supplies: This category includes items like dog toys, cat litter, and grooming supplies. These products tend to have a loyal customer base and can be sold at a variety of price points.
  5. Fitness equipment: This category includes items like resistance bands, yoga mats, and dumbbells. With more people working out at home, fitness equipment has seen a surge in demand.

Common Mistakes to Avoid in Amazon Dropshipping

Here are some common mistakes to avoid when dropshipping on Amazon:

  1. Violating Amazon's policies: Make sure to familiarize yourself with Amazon's dropshipping policies and guidelines and adhere to them at all times. Violating Amazon's policies can result in account suspension or termination.
  2. Choosing the wrong products: Make sure to research the demand for the products you plan to sell before investing in them. Choosing the wrong products can lead to low sales and wasted money.
  3. Working with unreliable suppliers: Make sure to thoroughly research and vet your dropshipping suppliers before partnering with them. Working with unreliable suppliers can lead to delayed or lost shipments, unhappy customers, and negative reviews.
  4. Failing to optimize Amazon listings: Make sure to optimize your Amazon listings by using relevant keywords, providing high-quality images, and writing detailed descriptions. Failing to do so can make it difficult for your products to be found and purchased by customers.
  5. Neglecting customer service: As an Amazon dropshipper, you are responsible for handling customer service inquiries and resolving any issues that arise. Neglecting customer service can lead to unhappy customers, negative reviews, and a damaged reputation.

Marketing Your Amazon Dropshipping Business

Here are some ways to market your Amazon dropshipping business:

  1. Amazon PPC advertising: Use Amazon's pay-per-click advertising to target customers who are searching for your products on Amazon. You can also use tools like Jungle Scout or Helium 10 to research popular products and niches on Amazon, and to track your competitors' sales and rankings.
  2. In addition to product research, you should also invest in marketing and advertising to drive traffic to your Amazon store. This can include paid advertising through Amazon Advertising or other platforms like Google Ads or social media advertising, as well as organic marketing strategies like search engine optimization (SEO), content marketing, and social media marketing.
  3. Overall, investing in product research and marketing can help you stand out from the competition and increase your sales and revenue on Amazon.
  4. Managing Your Amazon Store
  5. Once you have set up your Amazon store and listed your products, it's important to actively manage your store to ensure its success. This includes monitoring your sales and inventory levels, handling customer service inquiries and returns, and optimizing your listings for search.
  6. You can use tools like Amazon's Seller Central dashboard or third-party software like Sellics or ManageByStats to track your sales, monitor your inventory levels, and handle customer service inquiries. Additionally, regularly optimizing your product listings with relevant keywords, high-quality images, and compelling product descriptions can help improve your visibility and sales on Amazon.
  7. Managing your Amazon store also involves keeping up-to-date with Amazon's policies and guidelines, and ensuring that you comply with them at all times. This includes following Amazon's dropshipping policy, which requires you to be the seller of record and take responsibility for the entire transaction, as well as Amazon's product listing policies and guidelines.
  8. Scaling Your Amazon Dropshipping Business
  9. Once you have established a successful dropshipping business on Amazon, the next step is to scale your business and increase your revenue. This can involve expanding your product offerings, targeting new markets, and optimizing your listings and marketing strategies.
  10. To expand your product offerings, consider researching new product categories and niches that align with your brand and target audience. You can also consider branching out to other Amazon marketplaces, like Amazon Canada, Europe, or Japan, to reach new customers and markets.
  11. Targeting new markets can also involve diversifying your marketing and advertising strategies, such as targeting new keywords or demographics, or using new marketing channels like influencer marketing or affiliate marketing.
  12. Optimizing your listings and marketing strategies can also help you scale your business and increase your revenue. This includes regularly analyzing your sales data and metrics to identify areas for improvement, testing new marketing and advertising strategies, and optimizing your product listings for search and conversion.
  13. Overall, scaling your Amazon dropshipping business requires a combination of strategic planning, consistent execution, and ongoing optimization and adaptation.
  14. Avoiding Common Pitfalls and Challenges
  15. While dropshipping on Amazon can be a lucrative business, it also comes with its own set of challenges and potential pitfalls. Here are a few common pitfalls to avoid:
  16. Violating Amazon's policies and guidelines, which can result in account suspension or termination.
  17. Over-relying on a single supplier, which can lead to supply chain disruptions or quality control issues.
  18. Focusing too much on low-profit products or oversaturated markets, which can limit your revenue potential.
  19. Ignoring customer service and returns, which can lead to negative reviews and decreased sales.
  20. To avoid these pitfalls, it's important to prioritize compliance with Amazon's policies and guidelines, diversify your supplier network, focus on high-profit products and untapped markets, and prioritize customer service and returns.

Conclusion

Dropshipping on Amazon can be a profitable and rewarding business, but it’s important to do your research and follow Amazon’s policies and guidelines. By choosing the right products, finding a reliable supplier, and creating a strong Amazon presence, you can build a successful dropshipping business on Amazon.

Remember to keep in mind the pros and cons of dropshipping, and to consider whether it’s the right business model for you. With hard work, dedication, and a willingness to learn and adapt, you can build a thriving dropshipping business on Amazon.

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