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December 24, 2021

Boost Your Shopify Conversion Rate Quickly [2022]

Boost Your Shopify Conversion Rate Quickly [2022]

Shopify is a popular E-commerce platform that allows you to easily set up an online store. But, what if your conversion rate is so low that you can't even sell anything?  Don't worry, you're not alone. A lot of shop owners have trouble getting people to buy their products. But don't give up just yet! There are many things you can do to improve your Shopify conversion rate.

In this article, we'll talk about the key factors and strategies for improving your Shopify conversion rate so it won't be long before you start seeing more sales!

Shopify conversion rate, Ecommerce conversion rate, What is a conversion rate

Here’s a summary of what we’ll cover:

  • What is a conversion rate? 📈
  • Why should you be concerned about your conversion rate? 🤔
  • What is CRO (conversion rate optimization)? 🚀
  • How can you improve your Shopify store's conversion rate? 💪
  • Why testing is key in improving Shopify store conversion rates? 🔬

What is a conversion rate?

A conversion rate is the percentage of people that visit your website and convert. In other words, it's the number of sales or leads divided by the total number of visitors. For example, if you had 50 visitors and 5 sales, your conversion rate would be 10%.

Having a good understanding of your conversion rate can help your business in a lot of ways. For starters, it can help you determine where most of your traffic is coming from and what channels are most effective at converting visitors into customers. It can also help you make more informed decisions about marketing spending since you can focus on channels that are more likely to result in sales. And finally, optimizing your site for conversions can help you increase the percentage of people who actually buy from you.

How do you calculate your conversion rate?

Calculating your Shopify conversion rate is easy! All you need to know is how many visitors come to your site and how many of those convert into customers. Once you have that information, use this equation:

Conversion Rate = Number of sales / Number of visitors

Why should you be concerned about your conversion rate?

The lower your conversion rate, the less money you make. Even if you’re getting a lot of website visitors, if they’re not converting, you’re not making any money from them.

Conversion rates are also an important measure of how effective your website is at converting visitors into customers. If you’re making changes to your website in an attempt to increase sales, you need to track the impact that these changes have on your conversion rate. This will help you determine whether the changes are actually having a positive effect.

Shopify conversion rate, Ecommerce conversion rate, What is a conversion rate6

What's the average conversion rate of the E-commerce industry?

According to an article by Entrepreneur Magazine, the average conversion rate for e-commerce companies is 2.5%.  This means that for every 100 people that visit your website, only 2.5 of them will buy something.

While this number may seem low, it's actually not too bad when you consider that only about half of all small businesses make any money at all.

What is the average Shopify conversion rate?

The average Shopify conversion rate is about 2%. However, this number can vary greatly from one store to the next.

For example, some stores might have a conversion rate of 10%, while others only make 0.5%. The reason for this has to do with a variety of factors, including the design of your website, the quality of your product descriptions, how transparent you are with pricing and shipping times, and the level of customer service you provide.

What is a good conversion rate for Shopify store?

So, what's a good Shopify conversion rate? According to an article published by MonetizePros.com, a good Shopify conversion rate is anything over 5%.  This means that for every 100 people who visit your website, at least five of them will buy something.

But what if you're nowhere near 5%? Don't worry! It's not too late to increase your Shopify conversion rate. There are several things you can do that will help you increase your Shopify conversion rate.

What is CRO (conversion rate optimization)?

Conversion rate optimization is a technique  used to increase the percentage of people who buy from your website.

In other words, conversion rate optimization is a way for you to help your website convert more visitors into customers. Conversion rate optimization (CRO) is a great way to increase your Shopify conversion rate and make more money from the same number of visitors. At the same time, CRO lowers your advertising costs since you'll attract more people for less money.

Save marketing cost by increasing a conversion rate

In many cases, CRO is more effective than traditional marketing because it focuses on growing the number of customers you have instead of just getting more people to your website.

Making changes to your website with CRO in mind can also lead to other long-term benefits. For example, if you make changes to your website that increase sales, you'll likely see your website traffic increase as well. Here's a brief link to the Conversion rate optimization Shopify wrote about.

How can you improve your Shopify store's conversion rate?

There is no one magic trick that will help you instantly boost your Shopify conversion rate - it takes a bit of effort and experimentation to find what works best for your business. However, here are a few tips that can help you get started:

1) Make your website mobile-friendly

According to Forbes, "75% of smartphone users will abandon a purchase if the mobile version of the site they are viewing is not optimized for their device." This means that you won't be able to convert many customers if they can't actually view your website correctly.

*7 High-Converting Ecommerce Mobile Landing Page Examples to Inspire Your Store

Shopify has a built-in mobile theme that is designed to make your store look great on any device, so make sure you take advantage of it! In addition, there are a number of Shopify apps that can help you improve the mobile experience for your customers.

2) Keep your design clean and uncluttered  

When you're looking at your Shopify conversion rate, one of the first things you'll want to look at is your website's design. Customers are more likely to buy from a store that looks professional and well-organized. This means that you should avoid cluttering up your pages with too many images or text and use easy-to-read fonts.

3) Use persuasive copywriting

Don't just say that your product is "great" or has "amazing quality." Selling needs to be done with careful wording, so use descriptive language to convince customers why they need your product. You should also use words like "free," since it's a powerful incentive for people who are on the fence.

*E-Commerce Copywriting 101: 5 Principles You Need to Master

4) Provide transparency about pricing and shipping times

If you set your customers' expectations, they'll be more likely to purchase from you! Be upfront about how much your products cost and how long it will take for them to arrive. This gives people a good idea of what you're selling so that they can come back if they're interested.

*More Consumers Demand Shipping Transparency from Retail Businesses

5) Customer service is key

If you want to do everything possible to get your customers coming back for more, then provide them with great customer service. Answer questions quickly, deal with complaints in a timely manner and give people the information they need. And if you're seeing high rates of return or receiving poor reviews, use these tips to improve your Shopify conversion rate.

Once you have all of this information, use it to ace your next sale! Your customers will appreciate the extra effort you've put in.

*What Does Today’s E-Commerce Customer Really Care About?

6) Testimonials from your customers

When you're looking at your conversion rate, it can be helpful to see what others are saying about your products. Customer testimonials can be really useful in getting people to buy from you, so make sure you showcase them prominently on your page. You could also set up a system where customers are able to leave reviews after they've made a purchase.

*Why Testimonials Are so Important For Your Brand (+ How to Use Them)

7) Use urgency in your messaging

If you want to increase your Shopify conversion rate, then you should use urgency as a tool. This means adding phrases like "limited time offer" or "while supplies last" to your page. It's a great way to convince people that they need to buy now before it's too late!

*15 ways ecommerce sites can use urgency to increase conversions

8) Consider using Shopify apps for other platforms

If you're struggling with your Shopify conversion rate, then it might be time to look at the way you present information to customers. There are apps out there that can help make your product pages more persuasive. They may even give your store a professional boost when people visit!

*Shopify app store

9) Appeal to their emotions

When you're writing copy for your products, you should aim to appeal to people's emotions. People tend to buy based on how they feel about a product rather than what it is, so try and give them a sense of the experience they'll have when using your items. You could even spend some time getting to know your target customer so that you can speak more specifically about how they'll feel.

10) Use pop-ups and other forms of advertising sparingly.

While it can be tempting to use pop-ups and other forms of advertising, it's important to use them sparingly. If you bombard your customers with too many ads, they'll start to get annoyed and may not come back. Try adding a splash of color or an interesting graphic instead of a traditional ad.

11) Offer discounts and other incentives.

One of the best ways to increase your Shopify conversion rate is by offering discounts and other incentives. This could be anything from free shipping to a percentage off of the total price. It's a great way to get people interested in your products and make them feel like they're getting a good deal!

*How to Incentivise Customers and Increase Revenue

12) Utilize social media to your advantage.

Social media is a great way to get the word out about you and your products, so make sure you use it! Sharing product images or on social media such as Instagram and Pinterest can help to raise awareness. If your product or service has a viral component, such as positive feedback from users on social media, it may be shared by others. This would result in increased awareness for your business, which could lead to an increase in conversions.

*How to Use Social Media for Small Business: 12 Simple Tips

You could also try running a contest or giveaway that features your products as the prize! You can also try offering coupons or discounts for people who like or share your page online. It's a good way to generate interest in what you're selling since not everyone will see your site on their own.

13) Make sure your website is easy to navigate.

There are a lot of people who visit your Shopify store, but not everyone will find exactly what they need right away. That's why you should make sure that your site is easy to navigate so that people can find what they're looking for in the least amount of time possible.

*5 Tips for Making Your Website Easier to Navigate

14) Track your website’s performance.  

Tracking your website's performance is a great way to see where you need to make changes. This could be in the form of measuring your conversion rate or keeping track of how many people are visiting your page. It's a good way to see if the changes you've made are actually helping.

*Which Ecommerce Metrics and KPIs You Should Measure (And Why They’re Important)

Track your website performances.

*Best way to track your Ecommerce key metrics - Artoh

15) Use high-quality images.

If you want to make a good impression on your customers, then you need to use high-quality images. This means taking the time to take pictures of your products that are in focus and well lit. You could even consider hiring a professional photographer to do the job for you.

*How to show high-quality e-commerce product images

16) Create an FAQ page with answers to common questions

An FAQ page is a great way to answer common questions that your customers might have. This will help to reduce the amount of time they spend trying to find the answer on their own. Make sure the questions you choose are relevant to your target customer and the products you're selling.

*Shopify, Turning Questions into Sales: How to Create an Effective FAQ Page For Your Store

17) Offer free samples in exchange for email addresses.

If you have a business that involves physical products, then offering free samples in exchange for email addresses can be a great way to increase your Shopify conversion rate. It's a good way to get people interested in what you're selling and increase your mailing list at the same time.

18) Increase Your Page Load Speed.

When you're looking at your Shopify conversion rate, it's just as important to look at your page load speed. A lot of people will close out of a website if it takes too long to load, which can be bad for business. Try completing an analysis on Google's PageSpeed Insights and make changes from there.

*Shopify, Improve Your Ecommerce Site Performance & Speed to 2X Conversions

19) Use Product Videos

Adding product videos is a great way to show potential customers what your products look like in action. It can also help to give people a better idea of how the product works and what it's used for. If you don't have any video footage of your own, you can always find stock footage or hire a video producer to help you create some!

*5 Best Ways to Use Videos on Your Ecommerce Site (Today)

Source: Billo

20)  Add a live chat service to your website

Having a live chat service on your Shopify store can greatly improve customer satisfaction and reduce the amount of time it takes for you to respond to inquiries. People like knowing that they're able to get in touch with someone right away, so having this option available will definitely help!

Even if you only implement one of these strategies, you'll be able to improve your Shopify conversion rate! If you implement all of the suggestions on this list, then it's almost guaranteed that your website will see an increase in visitors.

*Live Chat Benefits for Ecommerce Sites

Why testing is key in improving Shopify store conversion rates?

It's a known fact that websites and online stores are always changing and evolving. What works today might not work tomorrow, which is why it's important to test different elements on your site to see how they impact your conversion rate. This allows you to make the changes necessary to increase sales and improve your overall bottom line.

There is always room for improvement, so don't get discouraged if you're not making sales right away. With time and consistent testing, you'll have a high Shopify conversion rate that helps you generate more revenue!

*Higher Conversions, More Sales: 7 ways to Increase Your Shopify Conversion Rate

Final thoughts

A high conversion rate is essential for a successful online business. By tracking this metric and making changes based on what causes it to fluctuate, you can ensure that more of your visitors turn into customers. Use the tips in this article to increase your Shopify conversion rate and watch your business grow!

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