November 1, 2022

Black Friday Ecommerce Top 10 Strategy 2022, Artoh

Black Friday Ecommerce Top 10 Strategy 2022, Artoh

Are you ready for Black Friday? It's the busiest shopping day of the year, and if you're not prepared, it can be a disaster. But don't worry, we've got you covered. In this blog post, we'll give you our top 10 tips for making sure your Black Friday goes off without a hitch. Whether you're an eCommerce business owner, Shopify store owner, or Amazon FBA seller, these tips will help you make the most of the holiday shopping season. So let's get started!

Black_Friday, Ecommerce, Shopify

What is Black Friday?

Black Friday is the day after Thanksgiving in the United States when retailers offer discounts on products, and shoppers flock to stores and online shopping sites in droves. It's one of the busiest shopping days of the year, and if you're not prepared, it can be a disaster. But don't worry, we've got you covered.

1. Get organized before the big day

The key to a successful Black Friday is organization. You need to know what products you're going to offer discounts on, how much you're going to discount them by, and what kind of promotions you will run. You also need to ensure your website or online store can handle the influx of traffic and orders. The last thing you want is for your site to crash on Black Friday!

2. Have a plan for shipping and fulfillment

On Black Friday, orders will come in fast and furious. You need to have a plan for shipping and fulfillment that can handle the volume. Make sure you have enough staff on hand to pick, pack, and ship orders. And consider using a fulfillment service like Amazon Fulfillment or Shipstation to help with the increased volume.

3. Know your margins and price points

Before you start offering Black Friday discounts, it's important to know your margins and price points. This will help you determine how much you can afford to discount your products without losing money. It's also important to remember that not all products will be selling at full price, so don't get too discouraged if some items don't sell as well as others.

4. Utilize abandoned cart emails

Black Friday is the perfect time to send abandoned cart emails. These emails are sent to customers who have started the checkout process but didn't complete their purchase. You can use these emails to provide a special Black Friday discount or offer free shipping to encourage them to return and finish their purchases.

5. Optimize your product descriptions

Black Friday is the perfect time to give your product descriptions a little boost. After all, everyone is looking for deals on the latest and greatest items. To make sure your products stand out from the crowd, take some time to optimize your descriptions for SEO. Use key Black Friday keywords, such as "discount," "coupon," and "sale." In addition, be sure to include plenty of detail about what makes your product special. Black Friday shoppers are looking for the best deals, so make sure your descriptions highlight why your products are worth their hard-earned money. With a little effort, you can ensure that your products are at the top of Black Friday shoppers' lists.

6. Use social media to drive traffic to your site

socialmedia, ecommerce, blackfriday

Black Friday is the perfect time to give your social media presence a boost. After all, everyone is looking for deals and bargains, so why not direct them to your site? Here are a few tips to help you get the most out of Black Friday:

- First, make sure your Black Friday sale is well-advertised on your social media platforms. Use eye-catching graphics and enticing language to grab attention.

- Second, create a dedicated Black Friday landing page on your website. This will make it easy for customers to find all your sale items in one place.

- Finally, use social media to drive traffic to your Black Friday landing page. Share links, run ads, and use creative hashtags to get people interested. By following these tips, you can use Black Friday as an opportunity to increase traffic to your site and grow your online following.

7. Offer discounts and coupons

shopify, ecommerce, amazon, artoh

Black Friday is the perfect time to offer discounts and coupons to your customers. This annual event is known for its huge discounts, so it's the perfect time to promote your products and services. Plus, Black Friday falls on the day after Thanksgiving, meaning people are already in a spending mood. So why not take advantage of this and give your customers a chance to save even more money? Offer a Black Friday discount or coupon code, and watch your sales soar!

8. Run a contest or giveaway

Black Friday is the perfect time to run a contest or giveaway. Everyone is in a shopping mood and looking for deals, so this is a great opportunity to attract attention to your business. You can offer a discount on your products or services, or even give away a freebie. Just make sure to promote your contest or giveaway in advance so that people know to look out for it. And remember, the more creative you are, the more successful your Black Friday promotional event will be!

9. Create landing pages for your Black Friday deals

This Black Friday, don't just create a generic landing page for your deals. conversion rates will thank you. By creating specific landing pages for each of your deals, you can make sure that visitors are seeing the information that is most relevant to them. This can help to increase conversion rates and ensure that your Black Friday sales are as successful as possible. So take the time to create some well-designed landing pages, and watch your conversion rates soar. Happy holiday shopping!

10. Plan for post-Black Friday sales

As a savvy eCommerce store owner, you know that the holiday shopping season is crucial for your business. And while Black Friday may be the biggest shopping day of the year, it's not the only day that matters. In fact, many consumers do their holiday shopping online in the days and weeks after Black Friday. As a result, it's important to have a plan for post-Black Friday sales. Here are a few tips to get you started:

- Run a sale on Cyber Monday: Many consumers do their holiday shopping online on Cyber Monday, so this is an ideal time to run a promotion.

- Offer free shipping: Free shipping is always a popular perk, so consider offering it during the post-Black Friday sales period.

- Send out email blasts: Keep your customers in the loop by sending out regular email blasts about your post-Black Friday sales and promotions.

By following these tips, you can ensure that your eCommerce store is ready for the post-Black Friday rush.


As an eCommerce business, Black Friday is one of the most important days of the year. If you want to make sure that your store is prepared for the influx of customers and orders, follow these ten strategies. By making a plan and preparing early, you can ensure that your Black Friday will be successful. And if you want to make things even easier on yourself, consider using Artoh. With our finance automation software, you can take care of all your financial tasks with ease--leaving you more time to focus on other aspects of your business. So what are you waiting for? Get started today and make Black Friday 2021 your best sales day yet!

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